Genius Feather Light Foundation

10 Reviews

1. 

   kindCamel6

   Reply

   Wow ! Just WOW !! This stuff is AMAZING !!! I paid £3 for a bottle of this yesterday at The Range. I had tried the tester and thought that it felt really nice and silky, and that it glided on just nicely. I have just turned 50 and after many years of using Clinique (CC and Even Better and their predecessors) i was beginning to find even the ‘lighter’ foundations just too heavy on my skin. Anybody of my age and above, will understand. I have tried a few BB creams in an attempt to have a lighter look, but have often found that they don’t stay put and an hour later i feel a bit ‘bare;. This product blows the lot of them out of the water !!! It goes on like silk (and is so quick to apply), doesn’t sink in, gives coverage but at the same time makes you feel natural and light. This took ten years off me in the blink of an eye ha ! I returned today to empty the selves of what was left. I have seen online it is only £7.95 via the official website and when you compare that to the £30+ price-tag for the higher end products, this is a give-away even at it’s full price. While I was there I also bought a bottle of the Photoshoot foundation, and first try of that leaves me very impressed.
   I am completely converted and will be buying this again and again, when my (several) bottles run out !!

2. 

   lazyMare8

   Reply

   I’ve given up buying any other brand’s foundations. All of W7’s are good. This one is a silicon-based light liquid that is all but invisible on my now wrinkly face. My skin but smooth and even textured.

   All this and it was half price, so $2.50. This company has saved me more than a few hundreds of dollars by now.

3. 

   lazyEagle6

   Reply

   This is a dupe for Younique foundation with a similar list of ingredients based around liquid silicones. Comes in a luxe feeling glass bottle with dropper. Its an oily feeling liquid that blends easily. Dries very quickly to a self setting satin matte finish that is beautifully skin-like. Medium coverage. Unscented, great for sensitive skin. Doesn’t need primer, but does *slightly* collect on dry patches so good moisturiser and/or a dewy setting spray helps. Does not collect in lines but if you have deep lines you may want to lightly powder to be sure. Does not enhance fine lines or pores, does not create “polka dot” pores. I have mature normal combo skin that goes between oily in summer to dry patches in winter and this is FANTASTIC beats most mid-range products and many high end I’ve tried. Worth a try if one of the 5 shades is a match for you.

   The lightest shade, “BUFF” is very fair and has a yellow neutral beige undertone. I use First Aid Beauty Triple Protection Skin Tint SPF30 in “Ivory” and Wet n Wild Photofocus in “Soft Ivory” (with some whitener). Both have a clear yellow undertone, which I love. W7 Genius is softer yellow, more yellow leaning beige with hint of neutral grey in it. I can get away with it but it looks slightly ashy and dull on my bright golden undertone.

4. 

   sadAntelope1

   Reply

   I love this foundation. Great feel, great coverage. So good and so cheap. My holy grail!

5. 

   truthfulCamel9

   Reply

   Love, love, LOVE this foundation! This is my go to foundation on an everyday basis because it gives me beautiful natural looking, medium coverage plus it’s super affordable. The consistency is really light and watery and glides on (I like to use a beauty blender for application). When I use this with a finishing powder, it lasts a long time on my combo skin; touch up required after 4-5 hours, but does not break on my t-zone (which is RARE for me)!

   The only cons: limited colors available (I chose natural tan which is a decent match for NC35), so you need to be lucky to find your match. And I don’t love the dropper applicator. But at a price of around 5 euro, I am not complaining 🙂

6. 

   artisticHyena6

   Reply

   I am 52 and it has taken this long to find my HG foundation. I have always loved W7. Cheap as chips, but high end quality. I originally purchased this foundation because of a couple of YouTube tutorials that raved about it. For the record, I am 52 with excellent skin, but am constantly finding that a foundation is either too shiny/greasy or alternatively too cakey. This foundfation is neither and I do not even need to powder after applying it.

   It comes in a dropper bottle and cost me $5 Australian. Now you generally cannot get decent makeup for this price, but W7 has completely changed my view on this. I purchased it in the lightest shade and it is somewhere between porcelain and ivory. I apply 6 drops directly onto my Beauty Blender and start bouncing and swiping until correctly applied. You need to shake the bottle first. The finish looks just like natural skin. I can’t adequately describe how good this looks, but you cannot tell that I am wearing foundation, it just makes your skin look radiant. I apply it over Neutrogena SPF 50+ sunscreen and it does not get shiny.

   There isn’t a huge variety of shades, so I got lucky finding a perfect match, but this is it for me now. I absolutely love this foundation and I will continue to use it. It’s $5!!!!!! Wow, wow, wow!!!!!

7. 

   alertCordial0

   Reply

   This foundation is AMAZING i mean for the price , can easily be compare to big names! Its light medium coverage, it looks super natural, creamy and easy to apply. I love it ! My color is true beige and it look perfect!

8. 

   jumpyShads0

   Reply

   I wish I could give this foundation another rave review, but sadly it didn’t work THAT well for me. For the price I really do think that it performs quite well, but I just can’t help comparing this to Boots No7’s Aibrush Away foundation, which I happen to really really like. They’re both very similar in texture and feel, with the W7 being slightly more runny than the No7. There are essentially two things that I dislike about this foundation: how dry it makes my (not particularly dry) skin look, and how finicky the application is.

   I have acne prone combination skin, with a slightly oily t-zone. When I turn to this kind of light weight, airy foundations I’m looking for a light to medium coverage that looks very natural. To me, that means natural to dewy finish, but this foundation dries down completely matte, and ends up looking dry and overly powdery on my skin. I don’t find it particularly buildable (light to light medium coverage), and certainly not without waiting a good while for it to dry down/set before going in with another layer where you want some more coverage. I don’t have a lot of dry spots, but this foundation makes me aware of ones that I never see using other foundations. I also think it settles weirdly into my pores. It does look a little bit better once warmed up on the face, but when that happens it’s not long before it’ll start to separate on my nose, chin and cheeks instead.

   The application I find really hard, since it’s so incredibly thin. It really is just a step above water in consistency, and none of the sponges that I’ve tried applying it with have worked (beautyblender pro, RT miracle complexion sponge, generic brand sponge) – it just completely absorbs into the sponge and it’s like trying to blend water onto the skin. So for me a brush is a must, but since it’s so incredibly thin, it just moves around and gets streaky. I feel like the best application tool would be a flat top kabuki brush, but sadly I don’t own one as I’m usually a buffing technique kind of gal. It is possible to make it work using a buffing brush, but it does take a bit of extra work.

   The lightest shade, Buff, is both pale enough and cool enough for my neutral to cool fair skin. I would say it’s pretty neutral in its undertones, so unless you’re extremely cool or extremely warm, you could probably make it work.

   For the money, the performance of this foundation is beyond impressive. It just doesn’t give me the finish I’m looking for, especially in a light and airy foundation like this. Paired with the fact that I find the application to be cumbersome, I wouldn’t repurchase. But I would encourage everyone who can find a shade match to try this foundation – if it works for you, you’ve got yourself a pretty sweet deal with this one.

   + Cruelty free
   + Dirt cheap
   + Very lightweight on the skin
   + Lasts a decent amount of time, and when you factor in the price, it’s quite impressive actually
   + I’m impressed by the fact that such a cheap foundation has a glass bottle

   – Looks surprisingly dry, dull and powdery on my skin. I don’t agree with the description of it having a “dewy glow” at all
   – Hard to apply without streaks
   – Really limited shade selection, with only 5 shades and True beige being the darkest one. Nothing for deeper skin tones
   – While I personally like glass bottles, it’s not very travel friendly

9. 

   contentMacaw1

   Reply

   A very lightweight watery foundation. I’d say that it gives a medium coverage and it’s beautifully buildable. I am oily with a dry tzone and this works very well on my skin.

10. 

    grudgingMeerkat3

    Reply

    I am about NC15 in MAC. I tried shade buff in W7. Foundation applied with my fingers looks good on my face and matches it nicely. When applied with brush to achieve fuller coverage looks a bit too pink. But fyi my skin is really warm toned Formula is great, very silky and runny what I love. I found it in TjHughes for £3.99.